A sense of place in our food

photo by Steven Krause

"I feel as if we are transporting the land to our guests," 

is one of the ways John describes why the farm project is so important to him. 

He muses on what a natural evolution it is to be growing so many of our ingredients: 

"The guiding philosophy for us has always been 

serving simple food that reflects a sense of place." 

This idea of "sense of place" is also referenced 

when talking about the concept of Terroir and in fact, 

that phrase is the loose translation for the word. 

Terroir comes from the French word terre "land" 

and was often incorporated into descriptions of wine, coffee or tea—used to denote the special characteristics that the geography or climate characteristics 

of a certain place bestowed upon particular produce. 

The idea being that agricultural sites in the same region 

share similar soil, weather conditions, and farming techniques, 

which all contribute to the distinctive qualities of the crop. 

photo by Steven Krause

Certainly there is a particular Terroir at our farm on Imagery Estate Winery 

enhanced by the Biodynamic properties of the land there. 

In a recent blog post, Mike Benziger talks about the Terroir 

of the Biodynamic property they have created 

and which we are fortunate enough to share as part of our farm project. 

You know how amazing it is to eat tomatoes 

picked from the vine rather than 

ones purchased in a supermarket—understanding that 

where (and how) something is grown contributes even more 

to your taste experience, keeps us toiling at the farm and in our kitchens. 

 A recent article in The Atlantic about the mood-boosting properties 

of bacteria found in dirt (maybe that's why we like farming so much?) 

noted this as well: "Cooks have their own word for it. 

 Terroir is what makes a loaf of sourdough from San Francisco 

taste so different from its cousin in Bordeaux. 

 The regional microbes, in the soil and air, impart their particular notes to the bread. 

 You can taste terroir in your wine, your cheese, and even your chocolate—all of which are produced with the help of specialized bacterias that can vary from town to town." 

So, indeed John is able to transport the land to our guests 

bringing our very own distinctive taste to the food we create for you.

photo by Steven Krausse

carrot soup photo by Steven Krause

At the Imagery farm, we are currently growing 

beets, radishes, carrots, potatoes along with the leeks, garlic and onions. 

see this small sprout of a beet from one of the beds at the farm?

soon it will be part of this luscious beet salad

and this row of Chinese Red meat radishes

will ultimately look like this. What will the chefs create?

These will likely have their own specific Terroir, 

different from what we are growing behind the girl & the fig or at ESTATE. 

John and Chef Ashley behind the fig

herb beds above and below lemon tree at ESTATE

Next time you are eating at one of our three restaurants—

the girl & the fig and ESTATE in Sonoma or the fig café and winebar in Glen Ellen—

pay particular attention to the depth of the flavors of the food, 

knowing it is a reflection of the Terroir of where it was grown.